X’s New Marketplace Sparks Ownership Concerns
Elon Musk's X platform has launched a Handle Marketplace, allowing Premium Plus and Business subscribers to trade inactive usernames at prices reaching up to $1 million. The initiative monetizes digital identity but faces criticism for opaque pricing and inactivity criteria.
The marketplace is exclusive to high-tier subscribers, with resale prohibited. X aims to offset declining ad revenue through this venture, though its lack of transparency raises questions about account eligibility and valuation methods.